SELECTED WORK

The work, and the thinking behind it.

Explore selected branding and website projects—each shaped around a different business, audience, and set of goals.

01 / PROJECT INDEX

Four stories, different directions.

Explore selected projects and the thinking behind the work.

Branding, Website Design

GPLXC

A brand refresh for GPLXC spanning visual identity, website, collateral, and merchandise.

Branding, Logo

Local Roots Shop

Local Roots Shop, opening in 2025 in Greencastle, PA, brings together books, plants, and vintage charm with a timeless brand identity featuring a custom logo, moodboards, and brand sheet.

Branding

YR Media

30+ Anniversary Campaign & Brand Refresh

Graphic Design

Steve Madden

Digital Marketing for Steve Madden including website and email marketing.

NEXT STEP

Have something in mind?

Tell me about the business you’re building and what needs to change.

Discuss Your Project