About Us
Brandbook exists to give small businesses, solopreneurs, and nonprofits the branding, marketing, and design tools they need to grow with confidence. We believe great design should do more than look good — it should work hard to help you stand out, connect with your audience, and drive results.
Founded in 2017 as Wasena Creative, our roots are in helping local businesses bring their ideas to life through thoughtful design and strategy. Over the years, we’ve expanded from one-off creative projects to a full suite of brand, website, and marketing services that empower business owners to compete with bigger players.
Brandbook is led by Pedro Vega Jr., a Creative Director with more than a decade of experience shaping brands across industries. Before launching Brandbook, Pedro led creative teams at Ebony Media and YR Media, where his work included brand launches, award-winning campaigns, and national media partnerships. This background means every project we take on is backed by real-world experience and a focus on measurable impact.
While we’re based in Roanoke, Virginia — where Pedro has lived for nearly a decade and Managing Director James Vega is a proud native — our clients span the country. We work with local businesses who want to grow their presence in their own communities, as well as national clients who value a hands-on, collaborative approach.
Our Purpose
To make professional, strategic branding and marketing accessible to small businesses and nonprofits that are ready to level up.
Our Vision
A world where small businesses have the same strategic and creative advantages as large corporations — without the inflated costs or overwhelming process.
Our Values
Collaboration: We work with you, not just for you.
Clarity: We cut the jargon and make strategy easy to understand.
Integrity: We deliver on our promises and stand by our work.
Impact: We measure success by how your business grows