BRANDING / STRATEGY + IDENTITY

A brand that reflects the business you’ve become.

Give your business a clear position, a distinctive identity, and a consistent way to show up. Brandbook brings strategy and design together in one complete branding engagement, led personally by Pedro Vega Jr. Starting at $5,500 · Typically eight weeks.

Discuss Your Brand

01 / THE MOMENT

When your business moves forward, your brand should come with it.

You may have outgrown an identity created when you first started. Your services may have changed. Or the quality of your work may be difficult to recognize from the way your business presents itself. We begin by understanding that gap. Then we develop the strategic and visual foundation for what comes next.

02 / THE ENGAGEMENT

One complete branding engagement.

A clear foundation — Through focused discovery and discussion, we define your business’s purpose, audience, positioning, and personality. A distinctive visual identity — We develop your logo system, color palette, and typography around the approved strategy. A practical Brandbook — Your digital Brandbook brings the strategy and identity together in one useful reference.

03 / PROCESS

How we get there.

Understand your business

We explore your goals, audience, market, and current identity through discovery workshops and supporting materials.

Define your position

We establish the positioning, personality, and voice.

Agree on a visual direction

Review up to three moodboard directions and select one or an agreed combination.

Develop the identity

Review approximately three initial logo options, select one and refine it through one consolidated revision round.

Package your brand

Receive final files, specifications, digital Brandbook, and a handoff session.

04 / DELIVERABLES

What you receive.

A documented strategic foundation covering audience, positioning, and brand personality. A final logo system with appropriate variations and file formats. Color palette and typography selections. A digital Brandbook with guidance for consistent use. An organized artwork folder and handoff session. Naming, additional concepts, extra revision rounds, and other deliverables can be scoped when needed. A new creative direction after approval requires a scope adjustment.

05 / RELEVANT WORK

Selected project stories.

Explore GPLXC and YR Media, two projects involving identity and digital design.

View Our Work

06 / QUESTIONS

Questions about branding.

NEXT STEP

Let’s shape your next chapter.

Tell me about your business and what you want to change.