Hurry, only 5 spots left
Branding and websites for your next chapter.
Your business has evolved. Let’s make sure your brand and website reflect it. Brandbook helps established businesses and independent professionals clarify their message, develop a distinctive identity, and build a website that brings it all together.
SELECTED BRANDS & PUBLICATIONS WE'VE WORKED WITH
01 / WHAT WE DO
Two services. A thoughtful approach to both.
01 / BRANDING
An identity people recognize.
Define what makes your business worth choosing. We develop your positioning, visual identity, and a practical Brandbook.
Starting at $5,500 · Typically eight weeks
Explore Branding
02 / WEBSITES
A website that keeps moving.
We plan the structure, write the content, source imagery, design and build your site. After launch, we stay involved.
Builds starting at $2,500 + $300/month
Explore Websites
Need both? We’ll coordinate your branding and website in one engagement.
02 / SELECTED WORK
See how it comes together.
A selection of projects, with the thinking behind the work.
Branding, Website Design
GPLXC
A brand refresh for GPLXC spanning visual identity, website, collateral, and merchandise.
Branding, Logo
Local Roots Shop
Local Roots Shop, opening in 2025 in Greencastle, PA, brings together books, plants, and vintage charm with a timeless brand identity featuring a custom logo, moodboards, and brand sheet.
Branding
YR Media
30+ Anniversary Campaign & Brand Refresh
Graphic Design
Steve Madden
Digital Marketing for Steve Madden including website and email marketing.
View Our Work
03 / THE PERSON BEHIND THE WORK
Experienced creative direction. Direct access.
I’m Pedro Vega Jr., the creative director and designer behind Brandbook. Over more than a decade, I’ve worked across branding, digital experiences, and editorial design—including creative leadership roles at YR Media and Ebony Magazine. My experience includes developing brand identities and websites, leading creative teams, and shaping how organizations connect with their audiences. At Brandbook, you work directly with me. I bring that experience to your business through a focused, collaborative process—from the first strategic conversation to the final identity or website. Based in Roanoke, Virginia. Working with clients nationwide.
Meet Pedro
04 / OUR APPROACH
A clear path from conversation to completion.
Understand — We learn about your business, your audience, and what needs to change. Establish a direction — We agree on the strategy and scope before developing the work. Create and refine — You review the work at defined milestones and provide consolidated feedback. Put it to work — Branding clients receive an organized identity system and guide. Website clients launch with ongoing support in place.
05 / CLIENT REVIEWS
In our clients’ words.
CLIENT REVIEW
“Pedro has been my go-to designer for YEARS for everything from big projects (hello, rebrand and new website) to small (adjusting my social posts and other content to make sure it’s top-notch every time). When you work with BrandBook, you’re not just getting a beautiful brand (although, yes, of course that’s part of it), but you’re also getting strategy, creative direction—the works! The investment is ALWAYS worth it.”
L’Oreal Thompson Payton · Writer & Entrepreneur
CLIENT REVIEW
“If you’re considering hiring help for marketing & design, I urge you to give Brandbook a ring. Pedro listens, collaborates, and then overdelivers. He heard our vision and turned it into our recognizable branding. He has an elite and diverse background in design work and will stun you with not only beautiful digital content, but also create the strategies to help your business succeed.”
Devon Steiner · Crystal Spring Grocery Co
Hurry, only 5 spots left
What’s next for your business?
Tell me where your business is today and what you want to improve. We’ll discuss whether Brandbook is the right fit and what an engagement could look like.
Discuss Your Project